We believe that the Russian and Ukrainian markets will continue to grow, diversify and mature, and we believe that now is a great opportunity to invest into these markets. We are certain that many business concepts that have already proven themselves on Western markets have the potential to generate large sustainable profits also in Russia and Ukraine – if introduced properly.
We believe that green tech and sustainable food producers have a particularly good opportunity to establish in Russia today. The Russian is a very health aware population and layers of Russian society are very conscious about the environment. Meanwhile there is very little organic food produced in Russia, and lots of green tech available in the West is not yet established in Russia. We believe that this can change.