Our Beliefs

We believe that emerging economies will continue to converge towards mature economies. The consumer patterns will change towards a Western lifestyle. The long-term growth in emerging markets will outpace growth in the developed world. Incomes and living standards will continue to converge and boost purchasing power. Emerging markets, like Russia and the former CIS, are not fully efficient and many attractive opportunities still have not been exploited. We strongly believe that a proven business concept has a huge potential to generate large sustainable profits if introduced properly on the market.